AO delivers huge economic benefits, record broadcast numbers

Summarized by: Live Sports Direct
 
AO delivers huge economic benefits, record broadcast numbers

The Australian Open has contributed $2.71 billion to the Victorian economy over the past 10 years. The pandemic affected events in 2021 and 2022 created the equivalent of more than 1650 full time jobs and 270,000 plus hotel room nights. Ash Barty’s historic victory in 2022 was the highest-rating program of the year with 4.261 million viewers in Australia. 746 million hours of AO were viewed in 226 territories via 25 broadcast partners this year. Minister for Tourism, Sport and Major Events Steve Dimopoulos said the Ao is a key reason Melbourne is Australia's sporting capital.

The Australian Open generated more than $405.3 million in economic benefit to the state of Victoria during the pandemic. In 2022, $267. 3 million of Real Gross State Product was generated by the Australian Opens. The economic benefits of the past 10 years is equivalent to more to $2.71 billion.

The Australian Open generated more than $405.3 million in economic benefit to the state of Victoria during the pandemic. The economic benefits of the Australian Opens for the past 10 years is equivalent to $2.71 billion.

Australian Open 2022 resulted in an extra 247 jobs in accommodation, hotels and café sector, 167 jobs in entertainment, arts and gambling, 123 jobs from construction services and 119 from trade services.

1650 full time equivalent jobs were generated. 1109 jobs will be created in 2022 and a further 547 in 2021.

270,000 bed nights were booked in Victorian hotels as a result of Australian Open 2022. The 2022 average daily spend per visitor was $259. Social activities were the most popular leisure activities.

AO delivers huge economic benefits, record broadcast numbers. 270,000 bed nights were booked in Victorian hotels. Average daily spend per visitor was $259.

373,544 people attended Australian Open and Melbourne Summer Series events in 2022.

There were a record 101,072 broadcast coverage hours produced for Australian Open 2022. There were 746 million broadcast hours viewed around the globe in 2022 up 20 percent on 2021. Tennis Australia has produced more than 79 years of broadcast. Australian open 2022 was broadcast in 226 territories globally, through 25 broadcast partners.

AO delivers huge economic benefits, record broadcast numbers. There were a record 101,072 broadcast coverage hours produced for Australian Open 2022. More than 11.5 years of coverage were produced. 746 million broadcast hours were viewed around the globe in 2022 up 20 percent on 2021. Tennis Australia has produced more than 79 years and 693,523 hours of broadcast.

Ash Barty's Australian Open victory is the highest rating women's final in OzTAM history. The trophy presentation is No.1 and No 2 highest rated program of 2022. Rafael Nadal and Daniil Medvedev's match was the most watched program on Sunday in Australia. Nick Kyrgios and Thanasi Kokkinakis' men's doubles final was highest-rated men’s doubles match in history with a peak of more than 3 million viewers. Dylan Alcott's wheelchair match on RLA was most-watched wheelchair game of all time. Nine dominated the free-to-air viewing shares with all key demographics each day of the tournament.

Ash Barty's Australian Open victory is the highest rating women's final in OzTAM history. The trophy presentation attracted an average audience of 3.594 million. Rafael Nadal and Daniil Medvedev's match was the most watched program on Sunday in Australia. Nick Kyrgios and Thanasi Kokkinakis' men's doubles final attracted more than 3 million viewers. Dylan Alcott's wheelchair match on RLA attracted 1.447 million people. Nine delayed their news bulletin by 45 minutes to broadcast the match.

88% of Victorian residents feel proud that Melbourne is the host of the Australian Open. 92% who attended the AO agree that it is a major highlight in the global sporting calendar. 99% recognise the support from Australian Opens for local businesses and communities.

AO delivers huge economic benefits, record broadcast numbers. 99% of Victorian residents say it's important for Victoria to host the Australian Open each year. 88% feel proud that Melbourne is the host of the AO. 92% who attended Ao agree that it is a major highlight in the global sporting calendar.

Tennis Australia commissioned Nielsen Sports to conduct a study of the economic impact of Australian Open 2022. The study used Computable General Equilibrium modelling. It found that the 2022 tournament generated $267.3 million in Real Gross State Product.

Tennis Australia commissioned Nielsen Sports to conduct a study of the economic impact of Australian Open 2022. The study used Computable General Equilibrium modelling. It generated $267.3 million in Real Gross State Product.


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