As Canada lifts its ban on single-game sports betting, what do fans think of the endless gambling commercials?

As Canada lifts its ban on single-game sports betting, fans are complaining about the constant gambling commercials. Mark Hill's three-part series looks at the changing nature of sports gambling. In part one, he looks into the effect on the fans, the leagues and people who struggle with addiction. In the second part, Mark looks in detail at how the advertising influences the viewing experience. The third part covers the impact on people with gambling addiction and their treatment. Canada lifted its sports betting ban in August 2021. Ontario's online sportsbetting market made $286.4 million in the first two quarters.

There are a lot of sports betting ads during the games. Fans complain about it. Sportsnet is thinking about how to handle it and is dedicating some airtime to public service announcements and responsible gaming messaging. The Canucks Armyfan blog and Josh Kern's Raptors HQ blog have noticed some positive changes. They are more aware of gambling and more Canucks fans are participating in it in some way. The approach is working. Sports Net is also deducing some of its air time to promoting responsible gambling messaging and public education. It is dedicated to sports gambling content and advertising.

Canada lifts ban on single-game sports betting. Sports media outlets have embraced gambling. Kern says gambling has given Raptors HQ sponsorship opportunities, which means better pay for his writers. Roget thinks there's plenty of bad in gambling, especially when it starts to overwhelm brands like TSN or Sportsnet. The Athletic lost 55 million dollars in 2021. The biggest benefit is that gambling gives more opportunities for new faces and voices. for young, up-and-coming personalities.