Barcelona, Cadiz and changing the way clubs tap into their global fanbase
La Liga wants clubs to invest heavily in internationalisation and digitalisation. Graell believes that building relationships with fans all over the world will generate more money from their sponsors. Llopart believes clubs should experiment within the area. Harburg bought a 6.5% stake in Cadiz last November. His biggest deal to date at Cadiza has been with German online supermarket Gorillas. Cadize have started to produce their own content in languages including Arabic and Chinese to reach their global fans via TV and social media channels. They have formalised a partnership with Saudi Arabian club Al-Nassr and are looking for similar deals with Chinese and Indian clubs and academies.
