Sportico Transactions October 7: Moves and Mergers Roundup
Sportico's Transactions Wire is a weekly rundown of personnel, partnerships and purchases across the sports business industry.
Felicia Yue joins Tempus Ex Machina as vice president of product. She will lead the product team and drive initiatives that support long-term growth and new opportunities. Yue has spent the last seven years at Amazon, building a productteam in Prime Video focused on emerging technology for live sports.
Shannon Sangster and Andy Nelson join Excel Sports Management. Sangster will be director, brand marketing based out of the New York office. Nelson will work in the Chicago office as a manager, corporate development and strategy.
FanDuel will sponsor the NFL-focused newsletter of Gaming Society. The newsletter will include betting tips and explainers in a weekly segment titled "The Betting Academy"
Chelsea FC has signed a deal with AiSCOUT to become its official academy research partner. Ai SCOUT has been working with Chelsea’s academy for the past two years. 65 players using Ai Scout have been trialed or signed by professional clubs and national squads.
Sorare is partnering with five EFL teams to launch digital trading cards. Sorare has two million registered users worldwide. The partnership aims to bring the clubs new revenue streams and grow their international reach.
TrafficGuard partners with online gaming affiliate tracking platform RavenTrack. The global market for affiliate marketing is expected to grow from $76.79 billion to $127.45 billion by 2025. The level of financial and competitor growth within the industry has created a strong attraction from fraudsters.
San Diego Loyal Soccer Club and Driblab have signed a partnership. They will integrate advanced statistics and data into the club's talent search and performance analysis. The data will be used to evaluate the current roster and in the upcoming transfer window.
The National Cycling League will have a $1 million prize purse for its inaugural 2023 season. The purse will be distributed among the top five teams made up of eight men and eight women. 70% of the prize will go to the first-place group.
NBC Sports Next has added Choice Hotels brands to its portfolio. The digital businesses within NBC Sports provide more than 30 million people with sports solutions products. Choice recently completed its acquisition of Radisson Hotel Americas, creating a portfolio of 22 brands with 7,500 hotels in 46 countries and territories.
