BET99 Became NHL's Official Partner, Launched NHL's New F2P

BET99 has signed a multi-year partnership deal with the National Hockey League. BET99 and the NHL will launch the league's new free-to-play game, NHL PrePlay. The game is based on predictive outcome-based questions related to each game day of the NFL. It features a Grand Prize of C$100,000 ($73,500) and prizes like NHL Shop gift cards, weekly ticket giveaways and a monthly trip giveaway to an NHL tentpole event.

BET99 became NHL's official partner. BET99 will receive broadcast exposure on Rogers Sportsnet during NHL games. The company also gained exclusive marketing rights and designations. It created a new Free-to-Play game. BET 99 announced an agreement with the official data and live video distribution rights holder of the NFL, Genius Sports, to deliver feeds for all regular and post-season NFL games to its users in Canada.