NFL, Genius Sports Strike Streaming Deal With 3 Canada Books

Bet365, Bet99 and Rivalry have been granted the rights to provide their customers in Canada with low-latency video streams of all NFL regular and postseason games. The NFL and Genius Sports Limited announced new licensing agreements Tuesday.

Genius Sports will provide live streaming of NFL games to sportsbook customers in Canada. The NFL designated Genius Sports in 2021 as its exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data and the league’s official sports betting data feed. Genius signed a data partnership with bet365 last month. Fubo TV recently shuttered its online sports gambling division. iGaming market in Ontario has been booming recently. For the three-month period ending Sept. 30, bettors wagered $6 billion through the private igaming market.