Caesars Sportsbook Takes Its Show On The Road, Literally
sportsbook/">Caesars Sportsbook and Casino is hitting the road in a branded 18-wheeler with media production studios and an activation area. The truck will make its debut at Highmark Stadium in Orchard Park, New York, when the Buffalo Bills play host to the Tennessee Titans in one of two Monday Night Football games next week. Caesar's will open a sportsbook-style club lounge in the northwest corner tower at the stadium. Consumers won't be able to make in-person bets, but they can wager on their mobile devices.
After Buffalo, the truck will head to Indianapolis and other locations before its last stop at Super Bowl LVII at State Farm Stadium in Glendale, Arizona, on Feb. 12, 2023. The truck makes appearances at other NFL and college games, including the Guaranteed Rate Bowl (Dec. 27), Fiesta Bowl and Pro Bowl.
