Gripgrab Will Launch Cycling Wear For Aw23
GripGrab is launching a new range of cycling wear for Autumn-Winter 2023. The brand has been successful for 22 years in the area of gloves, shoe covers, base layers and socks. The Autumn and Winter is the peak season for cyclists. GripGrab's target market is cyclists who choose to ride all year. They want to create a range with specific Grip Grab products. It is not intended to showcase "just another cyclingwear brand". It's the brand's ambition to equip cyclists from top to toe. For riders who don't ride, the kit will enable them to do so.
Gripgrab Will Launch Cycling Wear For Aw23. The range is based on an 'essentials layering system' and consists of a few key items. When combined, they are the perfect match for the specific weather conditions. The collection focuses on what the brand defines as "cycling essentials" and is made of recycled materials. It will reflect the sustainability-driven approach. They want to manage cycling life with fewer products, reducing the need for washing and making products that last longer.
The collection includes well-known categories such as a rain jacket, a winter jacket and a long-sleeve jersey. Also introduced is a new piece of kit that adds great versatility to most riders' kit drawers. The Mid-Layer Bodywarmer Vest is used to increase the thermal insulation of any kit. Winter bib shorts and bikinis are also available. They are a solution for cyclists who want to wash their cycling wardrobe less.
Gripgrab Will Launch Cycling Wear For Aw23. The choice of materials is high-end, but the items are more accessibly priced compared to most established brands.
GripGrab will launch cycling wear for Aw23. The brand is still an essentials brand. To hear more about this development, get in touch with Martin Krøyer: [email protected].
GripGrab is a family-run business that was founded by brothers Kristian, Martin and Bjørn Krøyer in 2000. It is today run by CEO Martin Kröyer and CPO Kristians Krueyer. The company's core philosophy is to create products that protect against any conditions.
