How popular football leagues have changed the betting industry in Africa

The first recorded betting activity took place in 1776 when a man by the name of Sir Leonard Atherton placed a bet on a horse that would come last. Since then, the betting industry has progressively grown in terms of the number of bookmakers and bets placed every day. The gambling industry collected revenue of $72.02 billion in 2021 and this figure is expected to hit $112.09 billion by 2025.

Africans are passionate about football. The association of African players with major leagues has had a positive impact on the popularity of these leagues. Betting companies have noticed the potential of football in Africa and have decided to focus on this market. The number of Africans involved in betting has significantly increased. Major leagues are broadcasted live in African countries and odds are updated minute by minute.

There is a rise in the number of people using mobile devices in Africa. There is also an increase in digital literacy and digital skills among mobile users. Sports fanatics in African can stream live football through their mobile. New betting companies in Africa have embraced Bitcoin and other cryptocurrencies as payment methods.

Africa has the highest number of people below the age of 30 in the world. The younger population has shifted to betting as a source of income. The untapped market in African countries has increased the popularity of betting firms in this region.

Celebrities like Zlatan Ibrahimovic, Cristiano Ronaldo and Lukaku are brand ambassadors for football leagues in Africa. They are seen as role models for their fans. This is why they are used as brand endorsers for betting sites.