How Successful Was The Caesars New York Sportsbook Launch?
Caesars Sportsbook is reigning over the New York mobile sports betting market in its first weeks of operation. The handle claimed by Caesar's is 42.7 percent of the $603,053,836 wagered on sports through the four operators. Caears also ranked as the leader in mobile Sports betting gross gaming revenue (GGR) for the first two weeks.
New York's mobile sports betting success could rival the best months of both retail and mobile betting in neighboring New Jersey. New York has the highest-grossing sports betting market in the nation. According to data from location detection company GeoComply, nearly 88 percent of New Yorkers' mobile sport betting account holders are new to online sports gambling.
Caesars New York is excited about claiming the initial top spot for both mobile sports betting handle and GGR in the NewYork market. Chris Holdren, co-president of Caesar's Digital, says his company is now focused on perfecting the bettor experience. Caeres Sportsbook’s sports partners in New. include Madison Square Garden, the NY Rangers and Knicks, Buffalo Bills, New Yorkers Mets, and the Oneida Indian Nation.
