I&B ministry prohibits online betting ads and surrogates on TV, digital platform

The Advertising Standards Council of India has warned broadcasters and platforms to be careful of the regulations that govern betting and its advertising. The government has been tightening its noose on companies that are advertising through surrogates. Meenakshi Menon, a communication specialist, believes the government wants a share of this pie. The channels will need to make sure they stop the ads. Karthik Srinivasan, communications strategy consultant, thinks the betting companies are using a grey area to advertise. He believes they are seeking legitimacy via Indian celebrities and advertising along with TV news channels.