T20 World Cup: India, Pakistan in last four a big commercial boost for host broadcaster

Star Sports could generate around Rs 450-475 crore from the T20 World Cup ad sales. Hotstar had a World Cups revenue target of Rs 320 crores. The Ministry of Information and Broadcasting banned ads promoting online betting platforms. The ban came as a big setback to the World Cricket Cup broadcaster. It also warned that offenders would be penalised. There was an overdose of prime advertisement properties around sports. Media buyers are more cautious in their approach. Brands present in the digital space, including e-education, have also become conservative in ad spending.