Italy’s Coppa Italia Is Back: What’s The Value Of The Tournament?

Coppa Italia returned to action on Tuesday. Inter Milan beat Parma in extra time to advance to the quarter finals. AC Milan host Torino tonight. Serie A leaders Napoli take on Juventus on Saturday. Thursday's schedule sees Fiorentina play Sampdoria and Genoa play AS Roma. Mediaset secured the Coppa italia's TV rights until 2024. The tournament's value has increased by 35% in the last three years. It's worth €22 million more than in previous years, but it's also more attractive to clubs.