LIV Golf Inks Microbetting Deal With Simplebet
LIV Golf, the maverick worldwide golf tour established last year, announced Wednesday it has formed a strategic partnership with microbetting platform Simplebet.
The deal will allow Simplebet, which will serve as LIV’s Official Sports Betting Innovation Partner, to offer data from LIV events in real-time and a low-latency streaming feed of the events to U.S. betting sites and foreign markets. The streaming feed will be combined with Simplebet’s microbetting engine, allowing sportsbooks to offer a single-screen option for bettors who wish to make in-play wagers during rounds.
For example, a bettor could place a wager on where a golfer’s tee shot lands or if they will reach the green in regulation.
Proponents of microbetting say it’s a way to attract more fans into sports wagering and keep them engaged during the entire competition.
In a statement, Simplebet CEO Chris Bevilacqua called the agreement “a transcendent moment for the sport” of professional golf.
The agreement comes less than a month before the next LIV event, which will take place at The Greenbrier in West Virginia from Aug. 4-6.
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Simplebet Sees Growth Through Microbetting
LIV is the latest professional sports entity to sign a deal with Simplebet. The New York-based gaming technology company also develops microbetting markets for the NFL, NBA, MLB, major college football and basketball.
“We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities, and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting,” he said.
Simplebet works with several leading sports betting operators, including Bet365, Caesars Sportsbook and DraftKings. The company has said it’s enjoyed record growth over the past year, citing as one example a five-fold increase in the number of in-game bets made during the NBA regular season compared to the 2021-22 season.
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About LIV Golf
Despite Wednesday’s announcement, the future of LIV is in question.
The PGA Tour announced last month that it, the European Tour and LIV would merge. That merger was the focus of a congressional hearing earlier this week in Washington, and it’s also under a federal review for possible anti-trust violations before it can be approved.
If the merger is approved, the status of LIV beyond this season is unknown.
Not all states have agreed to allow U.S. sports betting apps operators licensed in their jurisdictions to offer markets on LIV events. On Tuesday, the Massachusetts Gaming Commission voted unanimously to reject a petition from DraftKings to offer markets in the state.
LIV Golf runs its events in a very different manner compared to the PGA and European tours. Players are divvied into teams of foursomes, and events have shotgun starts, which means all players start on the course at a different hole at the same time. Events also run three days, one less than most PGA stops.
Golf legend Greg Norman, who serves as LIV’s commissioner and CEO, said the tour is committed to finding new ways to attract a new audience to golfing.
“LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions,” Norman said. “With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet, which aligns with our competition model that every shot from every player is meaningful, from start to finish.”
The upstart tour has been surrounded by controversy since its inception. It’s funded by Saudi royalty, and critics have said the Saudis are using the golf tour for “sportswashing,” a public relations ploy to engender goodwill while attempting to cover up other issues. Families of Sept. 11 victims have called on boycotts of the tour and its players.
It also attracted controversy in the way it recruited players. Of the 48 players on the LIV tour, 13 have won majors. LIV offered significant sums of cash to get top players like Phil Mickelson, Brooks Koepka, Dustin Johnson and Sergio Garcia to break away from the PGA and European circuits.
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