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Caesars enters sports micro-betting market through new multi-year deal with Simplebet

Summarized by: Live Sports Direct
 
Caesars enters sports micro-betting market through new multi-year deal with Simplebet

Simplebet has signed a new multi-year deal with Caesars Entertainment to launch real-money micro-betting on the Caeresars Sportsbook platform. Simplebet CEO Chris Bevilacqua expects a $10 billion total addressable market for sports betting micros in 2023 with $1 billion in gross gaming revenue. SimpleBet has raised $80 million in capital to date and already provides micro betting markets for DraftKings and bet365. Caedars Digital President Eric Hession said in a statement that play-by-play betting is an innovation that customers want access to.

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