#Ministry of Economy

Nowadays, the sports betting sector is on the rise in Brazil. Sports enthusiasts, Brazilians have joined the practice of betting on the internet, driven by brand agreements with the main Brazilian football clubs. Bookmakers have been covered by a legal loophole since 2018, when fixed odds bets were authorized. The activity includes bids in which…

Outgoing President Jair Bolsonaro failed to enacted into law a bill for the country's billion-dollar grey gaming market, throwing efforts to establish a legal, regulatory framework for legal sports betting into an uncertain future. In another twist to the attempt to regulate the Brazilian sports betting market, outgoing President Jair Bolsonaro has…

Brazilian viewers must have come across advertising campaigns by sports betting companies. Players, former soccer players and influencers are the main names in marketing actions by bookmakers in a market that should mobilize BRL 6.3 billion in 2022, according to the British consultancy H2 Gambling Capital. On the rise in Brazil, the segment still…

With the great evolution of the online betting market in Brazil, it would be impossible to prevent new partnerships between sports entities and bookmakers from emerging, especially in football, the most successful segment in the country. Now, after several closed sponsorship agreements, partnerships with influencers and other types of business, the…