Newcastle play transfer 'blinder' despite FFP 'handcuff' in the face of Chelsea's £300m spend

Newcastle United have not made a signing in January. Eddie Howe is wary of making costly mistakes in light of FFP. The club has already spent over £200 million on players last year. Simon Jordan believes the club is playing a smart game. The Toon Army are happy with their team's performance this season. They are third in the Premier League table. However, they are unhappy with Chelsea's transfer policy. It is not the same as Mike Ashley's. Sports commentator SimonJordan believes Newcastle have a high ceiling for instant transfer spend. He also claims the team has a low commercial income.

Newcastle's commercial income has been dwarfed by the so-called 'Big Six' over the last decade. Chelsea's revenue is highlighted by a shirt-sleeve sponsorship deal from WhaleFin. Maguire believes Chelsea will earn a lot of money from Europe this year. Newcastle's appointment of Darren Eales and Peter Silverstone as the chief executive officer and chief commercial officer respectively is 'absolutely critical' Magpies need to bridge the sizeable divide in revenues to the Premier League's elite to match the owners' long-term goals. The prospect of Champions League football next season raises the question as to whether Newcastle should attack the current window more aggressively.