NJ Transit makes big bet on rebranding Meadowlands train line
NJ Transit will get $3 million from a new three-year partnership with an online sports betting company BetMGM. The company's name will be added to the name of the Meadowlands Rail Line. It will also be used in digital and print ads throughout the Secaucus station. The agency's revenue from commercial revenue, including advertising, is about $25 million more than the budgeted. There are plans to expand the service on the line. New York Jets and Giants games and MetLife Stadium are played there. Metlife is also being considered as a possible host city for the FIFA World Cup in 2026.
