Oakland Roots Draw Big Crowds, Show Town Pride
The Oakland Roots Sports Club recently hosted two entertaining soccer games. The games drew sell-out crowds.
The Town is a soccer team based in Oakland. The team is trying to build a sense of inclusion and community around the franchise. Fans are responding positively to the team's embrace of local soccer groups, grassroots activism and The Town's emphasis on culture and social justice. The first game was played in front of a crowd of about 1,000 people. All the tickets for the walk-up sales sold within minutes. Steven Aldrich, a tech executive and Roots lead investor, was all smiles after the first match. He marveled that 250 tickets the club had set aside for walk up sales had been snapped up within moments.
