Ontario Sportsbooks Could Have Horse Racing Soon

Woodbine Entertainment Group wants to integrate its racing content into the legal sportsbooks that are now more numerous in Ontario. The company hopes to be in market by the end of the year.   for wagering on horse racing. Ontario opened a new internet-gambling market for private-sector operators in April.

Woodbine is developing a betting engine for Ontario's iGaming market. It will allow bettors to place bets on horse races. The company hopes to export the technology to other provinces. The Breeders’ Stakes will be held on Sunday at Woodbines in Toronto. There will still be football-related betting markets on the app. However, there will not be bets for horse racing. This is because fixed-odds betting on races is not allowed in Canada. Ontario will have football betting apps on its app on Saturday. They will also have betting for other sports.

The Breeders Stakes is the third jewel in the Canadian Triple Crown. The prize money is $400,000.

Ontario's new iGaming market does not allow for horse racing. Bet365 had to stop offering horse races in the province. Woodbine is trying to change that. The horse-racing industry is struggling to attract new bettors. Thousands of people are employed in it.

Woodbine wants to integrate into the sports betting scene and have retail sportsbooks at its properties in Ontario. The land-based gaming in the province is the turf of Ontario Lottery and Gaming Corp. and no brick-and-mortar sportsbook has been opened yet. Woodbines is also modernizing marketing efforts and the at-the-track experience. It's less about sitting in a seat and just passively watching a sport and more about having a social experience in an environment that sports also takes place.