PointsBet expands its live betting offering for soccer ahead of FIFA World Cup 2022

PointsBet has expanded its live betting offering for soccer ahead of FIFA World Cup 2022. The company is investing in technology to make its brand the go-to sportsbook for World Cups. It is addressing the pent-up demand for live bets on soccer. More than 100 million Americans have the ability to place bets online. Online sports betting was legalized in the US in June 2018. PointsBet claims it can produce 8 billion calculations in less than one second. Its proprietary trading feeds solution is used to produce the calculations. They claim it allows bettors to get closer to the World cups action.

The company announced the launch of a new content hub on its app. It will use its new shows to create 20-25 video-on-demand clips that speak to individual markets. The company also shared in October its financial results for the period that ended September 30. For the first quarter of FY2023, the brand's turnover rose by 18% to AUD1.15 billion ($742.8 million) but gross win was $74.3 million.