Optimove: How To Minimize Churn Among World Cup 2022 Bettors
Sportsbook operators can achieve a higher return on investment from their World Cup player acquisition campaigns and reduce churn by using a data-driven personalized approach to retention, according to
Optimove
Founder & CEO.
Having looked at the task of player acquisition during the World Cup in the
first part of this interview, Yakuel used the…
