Optimove: How To Minimize Churn Among World Cup 2022 Bettors
Sportsbook operators can achieve a higher return on investment from their World Cup player acquisition campaigns and reduce churn by using a data-driven personalized approach to retention. Yakuel used the second part of the interview to discuss the topic of retention and to preview some of technology delegates at November’s SBC Summit Latinoamérica conference and tradeshow.
Operators are spending a lot on acquiring new players for the World Cup. They will struggle to achieve an ROI on their promotional budgets if they lose them after the tournament. Operators should promote relevant matches and competitions during the event. New players will give operators hints about what might make them bet again post-tournament. For example, if a player bets on Neymar to be the top scorer this World cup, operators should offer them a bet on Pedro to do the same in the next Copa Libertadores.
Optimove acquired Graphyte and Kumulos this year. Optimove's vision is to empower marketing teams to put their players at the heart of every campaign. Operators can engage players with dynamic deep links that route each player to a dedicated lobby with offers tailored for them. They can also use geofences. If a player is a returning customer, operators can use recommendation models to personalize their experience. They gain real-time content recommendations across any channel and touchpoint. The experience can be expanded beyond the website or mobile app.
The SBC Summit Latinoamérica takes place at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida on November 1-3, 2022. Optimove will be showcasing its latest technology at booth A11 and its VP of Marketing, Rony Vexelman, will participate in the ‘Qatar’s Summer World Cup” conference panel on Nov 3.
