Sportico Transactions September 16: Moves and Mergers Roundup
Sportico'sTransactions wire is a weekly rundown of personnel, partnerships and purchases across the sports business industry.
Legends has hired Kirta Carroll as president of the company's global merchandise division. Wasserman has also hired Marisela Rodriguez as VP, brand creation & licensing and Todd Palmerton as vice president, event creation and management. The division has brought in more than 20 new clients in the last 12 months, including PGA, PFL, Cirque du Soleil, Madison Square Garden, Indiana University and Century 21.
BSE Global has added Kenny Koperda as senior vice president of ticketing and premium seating. He will oversee the BSE Global's premium development and hospitality, membership sales & service, and group sales departments. Kopda most recently served as the VP of tickets sales and services at the New York Mets.
Fanatics has appointed Jason White as CMO of Fanatics Betting & Gaming division. White will lead the strategy and execution across the marketing, advertising and content verticals within FBG. He joins from Paramount’s MTV Entertainment, where he served as chief marketing officer and oversaw marketing and creative initiatives across MTV's portfolio of brands.
Woods and McIlroy Venture TMRW Sports Staffs Up With Seven Hires. T MRW was founded by Tiger Woods, Rory Mcilroy and CEO Mike McCarley.
Jason Gonella has joined the XFL as senior vice president, ticket sales. Gonellas has 25 years of experience in ticketing. He came from Quickstrike Partners, a sales consultancy he founded and led as CEO.
ESPN promotes four women to prominent roles across the company. Bowen Dou will be VP, production, overseeing content creation for ESPN's Chinese partner Tencent. Kate Jackson rises to VP of production with portfolio that includes Formula One, the Special Olympics, Heisman Trophy Presentation, NCAA Women’s Tournament & Final Four and the ESPYs. Pat Lowry has been at the Company for two decades and oversees event production for Longhorn Network and NCAA women's basketball coverage. Miranda Thorpe moves up to Vice President, Charlotte office & production management.
Dejan Bodiroga has been named president and director of Euroleague Basketball. Marshall Glickman has also been appointed acting CEO and special advisor to EuroLeague Properties. Glikman will assist shareholders in recruiting a permanent CEO.
USL signs Hisense USA as presenting partner for the 2022 Championship and 2022 League One playoffs. Hisenses USA will launch a sweepstakes for fans via the official TV channel.
Cerebro Sports received investment from Mark Cuban. Guinness and Joe Burrow will work together to get Americans to pledge more than 1 million service hours to support their communities. The company provides player performance analytics through a proprietary talent-evaluation platform. It has signed agreements with multiple collegiate and NBA teams.
Aristocrat Gaming and the New England Patriots have agreed to a multiyear partnership. Aristocrat will have prominent signage throughout the stadium year-round.
AC Milan and eBay have formed a partnership. The online auctioneer will become the Official Marketplace of the Rossoneri.
Josh Allen has launched a coffee brand with PLB Sports & Entertainment. It will be sold at Wegmans in 10-count and 36- Count boxes and online. A portion of the proceeds from the sale of this product will benefit the John R. Oishei Children’s Hospital in Buffalo.
Fan Controlled Sports is launching a professional basketball league in February 2023. The games will take place in Pullman Yards in Atlanta. They will be streamed live on Twitch and other media partner platforms.
APTIM has released the second annual Sustainable Sport Index (SSI) Benchmarking Report. It is a first-of-its-kind survey and analysis of environmental and social sustainability in the sports industry. The report retained 75% of its 2021 participants and overall saw a 25% increase in participation.
