Symposium Panel: Act Locally Before Thinking Globally

Simon Fraser is the senior vice president in charge of international simulcast signal distribution for 1/ST Content. He was speaking at the 2022 Symposium on Racing hosted by the University of Arizona Race Track Industry Program. Fraser believes that racing is an inherently local sport. It's important to take advantage of the fact that people like racing and bet on it internationally. He believes the local product has to be right. If it's not, it doesn't matter what happens internationally, because all the revenue comes from the locals market. The only wager attractive to players in Turkey is a Pick Six.

There is a need to be more specific in terms of the type of track and the day of week to stand out to international bettors. The topic of data compatibility across different cultures has been a topic at international conferences since the advent of global simulcasting. The panel discussion re-examined the issue. It also discussed the challenges of dealing with global rules conflicts. They also talked about how to adapt for the benefit of customers. i.e. to the needs of their customers, as well as their own business. for example. the use of different equipment. or the fact that a horse's fitness is judged based on its body weight.