Football

The Nordic Netflix banking on Britain’s love for Scandi dramas

Summarized by: Live Sports Direct
 
The Nordic Netflix banking on Britain’s love for Scandi dramas

Viaplay has secured sports streaming rights to the Premier League in the Netherlands, Sweden, Denmark, Finland and Norway. It also has deals to air live Formula One coverage across 10 European markets. Via play is considering entering the UK market. It is not clear when the right time is for Via Play to enter the market, as there are many competitors. Netflix is one of them. The company has reported lacklustre subscriber numbers. There is also competition from the wider leisure industry. However, Jensen remains optimistic about ViaPlay's prospects in UK. He says the company is long-term and can manage costs.

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