Helbiz Media builds on Serie B success with subscriptions and multi-channel advertising focus
Helbiz Media was launched in June 2021. It was created after the company bought the streaming rights for the Italian Serie B football league from 2021-22 to 2023-24. Helbiz also owns the rights to distribute the Serie A rights internationally and manage the sale of advertising across the Heliz ecosystem.
Helbiz Media was created in June 2021. It was acquired the streaming rights for the Italian Serie B football league from 2021-22 to 2023-24. Helbiz also developed and managed the Heliz Live streaming platform. The company also distributed the Serie A rights internationally and in the competition's home country. It manages the sale of advertising across the entire Helbus ecosystem.
Helbiz Media has secured international rights for Serie B. The company has already secured a five-fold increase in international revenue. Facebook has agreed to show coverage in Italy, the US and Serbia. Kosmos has agreements with Spain, Greece, Cyprus, Bulgaria, Balkans and Latin America. CLIQ Digital has deals with Germany, Austria and Switzerland. Stats Perform has acquired the league’s international betting streaming rights from the start of the 2021-22 season and betting data from 2022-23 season. Sportize.pl pounced for rights in March.
Helbiz Media has been successful in distributing Serie B. The company has a structured approach and a multi-channel advertising focus. Advertising will be the primary focus of Helbiz in the future. The business is a tech consumer company with a rapidly growing customer base. It offers mobility, food delivery and over-the-top streaming.
Helbiz Media is developing a multi-channel advertising strategy. It is working with Kia, Telepass, Fastweb and Alipay. The company is also developing its own live events. Mammi explains the main objective of the business is to explain the offering and inventory to the market. He also explains that the company has already started to work with important players and brands.
