Matt Tripp: New bookie, Betr, can become most prominent brand in country
![Matt Tripp: New bookie, Betr, can become most prominent brand in country](/img/li/matt-tripp-new-bookie-betr-can-become-most-prominent-brand-in-country-4.jpg)
Matt Tripp's new bookmaker, Betr, will launch next week ahead of the Caulfield Cup and Everest. Tripper is launching BetR in a partnership with News Corp Australia, publisher of Racenet, Las Vegas-based Tekkorp Capital and BetMakers Technology Group. Entain, owner of Ladbrokes and Neds, has ended Tabcorp’s monopoly in New South Wales pubs by clinching a sponsorship and promotion deal in 1800 pubs and clubs.