NBA's League Pass to feature betting integration

Sports Business Journal
NBA's League Pass to feature betting integration

Subscribers to the NBA’s League Pass out-of-market streaming package will be able to place wagers through league sponsors FanDuel or DraftKings while keeping up with spreads and odds on their screens through a new “emBet” integration that data distributor Sportradar will roll out today.

Designed to better support in-play wagering through near real-time video and rapidly updated spreads and odds, emBet will allow users with accounts with either sportsbook to click on bet links presented next to the live game feed. That click sends them to the sportsbook app, where the bet can be confirmed with another tap.

Viewers must opt-in to gain access to the watch-and-bet overlay, just as they do game stats and other features. In states that haven’t legalized, they will see odds, but won’t be able to bet. EmBet integrations will be available on mobile devices using both iOS and Android platforms.

Bet types will be limited to point spread, over-under and moneyline at the start, with Sportradar working to develop more markets and greater personalization.