5 reasons why trading talent is the key to sportsbook success

Sportnco has a proprietary trading team and a roster of talent hand-picked for their expertise in risk analysis and local sports. It has been preparing to handle unprecedented betting volumes between September and the end of the year. Sportn co is preparing for the World Cup. Laurent Bedout expects a good show when the opening game between Qatar and Ecuador kicks off on 20 November. He expects players to be in better physical condition than for traditional post-season tournaments. The company is monitoring team news and betting markets to gain confidence in its prices. They are ready to take advantage of any opportunities that may arise.

Sports betting businesses are constantly faced with changing circumstances. Sportnco monitors bettors' activity and tracks news coming out of teams and leagues to jump into action as soon as a change occurs. LeBron James was rested hours before the start of the NBA season. The odds for the Lakers' opponents were slashed from 5.00 to 2.50. Any bettor that took a piece of action at the original odds would stand to make a hefty profit if the LA Lakers lost.

YouGov’s survey shows that sportsbook players are more price sensitive than many would expect. Operators need to be creative to stand out in a fiercely competitive market. Brocard has worked with clients to identify cost-effective ways of promoting their sportsbooks. It uses its international reach and expertise to promote its sportsbikes in exclusive markets. It also uses targeted margin boosts, price highlights and price highlight. The company wants to keep long-term operational profitability while remaining competitive and fair in the eyes of existing and potential customers.

Sportnco's focus is on making its team feel as integral a part as its clients. The trading team plays a key role in that. Laurent has been working at Sportn co for over twelve years. He took over the position of deputy head of trading in 2014 and will become head trading from 2019. Kévin Brocard has worked in the gambling industry for 12+ years and now leads the Sportsbook product strategy and development as Sport nco’s Director of Product.