Darts prodigy Luke Littler, 17, lands lucrative modelling deal with BoohooMAN after his barnstorming efforts at the PDC World Championship final

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Teenage darts sensation Luke Littler has started to cash in on his new found fame as he has landed a lucrative modelling deal with BoohooMAN.

The 17-year-old has been officially announced as a representative for the clothes retailer after experts previously predicted he could become a millionaire in a matter weeks.

Luke 'the Nuke' Littler is said to be on a path to become the face of darts for the next 25 years and could become bigger than the sport like Tiger Woods did in golf, according to experts.

BoohooMan made the tie-up official on X, formerly , by sharing a picture of the player and the comment: 'It's Official: boohooMan x @ lukethenuke180'.

'Welcome to the MAN family! We're excited for the year ahead.'

The announcement came the same day that Luke Littler made his debut in Premier League Darts in Cardiff. 

Luke Littler was announced as a new face for fashion retailer boohooMan, with the logo for the company taking a front-and-centre place on his purple shirt

The Warrington player has found space for the retailer's logo alongside Rochdale's Prestige Building Supplies and Skoda Warrington

Littler stormed his way onto the darts radar with his performances at Alexandra Palace during the World Darts Championship last year

Littler stormed his way onto the darts radar with his performances at Alexandra Palace during the World Darts Championship last year.

Fans of the 17-year-old are able to buy his trademark purple shirt as the sponsors of the World Darts Championship recently posted a range of new merchandise.

Littler shirts are retailing at £49.95, with the first shipments expected in a number of weeks.

Littler had been too young to advertise the Premier League's sponsors, betting firm BetMGM, and he was allowed to select a sponsor of his own.

He opted for the Motor Neurone Disease association, with Littler explaining that the choice was motivated by the experiences of former Leeds rugby league player Rob Burrow.

Burrow was diagnosed with motor neurone disease in 2019, and has become a prominent sporting advocate for more awareness around the disease.

Experts predict that Littler could be on his way to amassing a small fortune through sponsorship deals and prize-winnings.

'If he is at the summit of darts world for 20 years, he could be well on his way to amasssing a £40m fortune.

'Littler's talent, combined with smart management, and continued high-level performance, have the potential to make him the highest-earning darts player in the world.'