Entain predicts cricket betting boom as Ashes commences

Summarized by: Live Sports Direct
 
Entain predicts cricket betting boom as Ashes commences

Entain estimates that customers have placed 2.8 million bets on cricket matches this year across 30 regulated markets worldwide. The Big Bash League in Australia opens in December. Entain experienced a 4% year on year increase in gaming revenue for the third quarter of 2021 due to the growth of its online sports betting division. The Ashes cricket series between Australia and England starts in a month.