Fifa launches blockchain-based metaverse, gaming and fan engagement apps ahead of Qatar 2022
World soccer's governing body has launched new propositions to take advantage of changing technological and consumer habits and deepen relationships with digitally native supporters. A new partnership with Upland will see the creation of a dedicated Qatar 2022 environment in which soccer fans will be able to collect, trade, and own Fifa digital assets and highlights.
Fifa has launched new Web 3.0 games and applications ahead of the World Cup in Qatar later this month. FIFA is launching AI League, a casual four-on-four soccer management game, Matchday Challenge, and Phygtlis, an immersive experience where fans own a limited fragment of a virtual soccer ball. FIFA hopes to take advantage of changing technological and consumer habits and deepen relationships with digitally native supporters. Fifa has already experimented in the metaverse with Roblox and Algorand is the official blockchain sponsor of Qatar 2022 and the 2023 Women’s World Cups in Australia and New Zealand.
