Spanish La Liga Launches a Project on Decentraland (Report)
The Primera Division of La Liga has joined forces with the digital art platform StadioPlus to enter the Decentraland Metaverse. The league will develop land parcels in Vegas City district.
La Liga has launched a project on Decentraland. The project is aimed at attracting the attention of Generation Z. Stephen Ibbotson, Head of Franchises and Licensing of La Liga, said the organization is looking for ways to innovate itself and surpass competing championships.
The licensing agreement will allow the company to reach a new audience.
StadioPlus will offer guidance in the partnership. Stadiosurplus will gain the rights to La Liga intellectual and industrial property for commercial use in Metaverse. FC Barcelona and Real Madrid filed for a joint Metaversian trademark application a month ago.
StadioPlus has reached an agreement with La Liga on the development and integration of the competition in Decentraland.
RCD Espanyol is the first La Liga team that allows fans to purchase tickets in cryptocurrencies. In November 2021, Cadiz teamed up with the team behind the memecoin Floki Inu.
PrimeXBT offers up to $7,000 on deposits.
