Horse betting has to modernize, or else sports gambling will leave it behind

There is an explosion in free and paid sports data and analytics since 2008. There is little innovation in horse racing streaming video or data accessibility. Racing is regulated state-by-state and racetrack operators fiercely compete for handle. Monmouth Park partnered with British gambling giant William Hill in 2013 and invested more than $2 million to build a sports book. Oceanport, New Jersey, track is poised to start taking sports bets as soon as the state legislature gives it final approval. The line will be the same as what’s offered in Las Vegas. If legalized, sports betting will cost less than the cheapest racing wager going now.