IMG Arena, Tennis Data Innovations Are Advancing Tennis Data for Fans
The ATP Tour's main tournament is in Milan next week. The WTA's featured tournament in Fort Worth is next weekend. Challenger Tour has events in France, Slovakia, Calgary and Knoxville.
IMG Arena is developing an Event Centre app for tennis. It will be launched in 2023. IMG and Tennis Data Innovations are working on it. Tennis is the No. 2 sport in terms of global wagering and No 4 in global betting revenue from sportsbooks. The app will include 2D and 3D visuals and proprietary metrics. It is expected to include ball and player tracking and potential livestreams. In the past, tennis only tracks first-serve percentage, serve speed and unforced errors. Now it will measure basics such as number of aces, double faults, breakpoints converted, winners, unforcing errors, average shot quality and average service speed.
The mission of the company is to innovate in a way that data and digital content can be provided to tennis fans and bring new fans to the sport.
It's breaking the match down to really bite-sized pieces of information that can help people make informed decisions.
