Lionsgate says OTT has reduced the language barrier and made the audience language agnostic

Lionsgate launched its OTT service in India in December 2020. The company has 65+ titles launches and hopes to gain 10-15 million subscribers. It is expected to be one of its top five markets globally by 2025. Action, thriller and urban stories are popular genres in the country. Business Insider India spoke to Amit Dhanuka, executive vice president, Lionsgate, to get an insight into the India OT market and the company’s content play.

Lionsgate is focusing on gender diversity and inclusion in its shows and movies in India. It is also focusing more on Hindi and Hollywood content. As the industry is changing, it is now talent as opposed to gender. Lionsgate's budget is around $2 billion. Globally, they release 65 titles in a year.

Feels Like Home is coming up with its second season. Serpent Queen, Jerusalem, Unscripted Graham Norton and Emmys are premiering. Lionsgate wants to present the type of content that customers have something to look forward to every Friday.

Lionsgate has a high completion rate for series and movies. The average time spent per user on Lionsgate is at least 80 minutes. Lions Gate is one of the largest partners globally when it comes to partnership with prime channels. In India, LionsGate has had a fantastic partnership in the past 12 months. Subscribers in India are paying annual subscriptions directly as opposed to monthly subscriptions.

TTT has reduced the language barrier and made the audience language agnostic. OTT has tapped into the market. Lionsgate did an experiment with a dubbed Arabic movie called Jerusalem. The experience in a theatre is different from that on a small screen. Lions Gate also looks forward to onboarding upcoming Bollywood movies.

Lionsgate India releases slated for October 2022.