Nascar and FanDuel sign betting partnership
Nascar has signed a betting partnership with FanDuel that sees the online gaming company become an authorised gaming operator of the stock car racing series.
Confirmed:
- FanDuel receives rights to use certain official marks and to collaborate with Nascar to create and promote engaging betting experiences
- Fox's Nascar analyst Clint Bowyer has also been brought on as a FanDuel Ambassador
Context:
Nascar entered legal sports wagering in September 2020 when it became the first league to partner with the American Gaming Association (AGA). Since then, betting on the series has increased exponentially as operators saw a 51.5 per cent increase in the total amount of money wagered on Nascar in 2022 compared to the previous year. From 2021 to 2022, FanDuel saw a 70 per cent increase in Nascar bets placed on their platform leading to an 88 per cent increase in handle showing the continued growth in engagement opportunities for fans through betting.
Joe Solosky, managing director of sports betting at Nascar, said: “Partnering with FanDuel, a best-in-class sports gaming company and iconic brand in the space, is a huge win for Nascar and its fans. We can’t wait to work with FanDuel to deliver our fans more engagement opportunities and expand our sports gaming offerings.”
Consequnce:
This new deal quickly follows a sports betting and predictive data partnership with nVenue, highlighting Nascar’s current focus on improving the fan experience, doubling down on the increasing popularity of sports betting in the US.
