Genius Sports Strikes NFL Video Streaming Deal for Three Ontario Sports Betting Sites
Genius Sports has reached licensing deals with three sports betting sites in Ontario to deliver low-latency video feeds of NFL games to their users. The company's proprietary Watch & Bet data and odds delivery system will combine its performance analysis and oddsmaking/data delivery tech with live streams of the NFL matches. NFL betting is the largest segment of mobile sports gambling industry in North America. About 47 million adult Americans will bet on NFL this season. Most of these bets will be placed via mobile apps.
Sportsbooks are seeking to gain market share in specific territories. Ontario is no exception to that process.
Genius Sports strikes NFL video streaming deal with bet365. bet 365 offers sports betting and online casino in Ontario. It also provides a dedicated live stream of Premier League matches and separate streams of other top European sporting events.
Bet99 is owned by a Swiss holding company and it mainly operates in Ontario. It launched in the regulated market at the end of October. Bet99 has partnerships with Canadian athletes such as former UFC champion Georges St-Pierre and Toronto Maple Leafs star Auston Matthews.
Genius Sports strikes a deal with Rivalry Corp. for three Ontario sports betting sites. Rivalve is a sportsbook operator with a strong presence in both the NFL and the esports betting. It was among the first operators to launch in Ontario's regulated iGaming market on Day 1.
