NY Sports Betting Leads Way With Record Geolocation Checks

NY Sports Betting Leads Way With Record Geolocation Checks. New York led the way in a record-setting first week of the National Football League season. More than 100 million geolocations checks were performed in the United States during the opening weekend of NFL season, according to GeoComply. Last year during NFL Week 1, there were 60.1 million Geocommply reports.

Geolocation is the process of confirming the location or verifying the identity of sports bettors using a mobile sportsbook or through a sportsbooks website. It is necessary to verify the physical location of the customers. Five states have legalized sports betting since the start of 2021. New York is already the largest sports gambling market in the country. GeoComply provides geolocated security to sportsbetting operators.

NY Sports Betting Leads Way With Record Geolocation Checks. NY Giants and NY Jets are the favorites to make NFL playoffs.

All states that had online sports betting in place a year ago saw a large spike in geolocation checks. New Jersey grew from 12.6 million to 13.5 million, and Michigan saw two million more. Geolocations services and technology from GeoComply are embedded in software and apps on more than 400 million devices in the U.S. and analyze more that 9 billion transactions each year.