NYU Class Helps Caesars Craft Responsible Gambling Strategy

Caesars Sportsbook has partnered with New York University's Real World program to create responsible gambling marketing strategies for college students. The students were recently invited to Madison Square Garden for an NHL game between the New Yorkers and the Flyers.  

NYU students helped Caesars craft Responsible Gambling Strategy. Caeres chose to work with grad students instead of undergrads because of the sports betting age of 21 in New York. It's the first time NYU has worked with a sportsbook. The goal is to create responsible relationship between industry and academia. David Hollander, an assistant dean at NYU, started the Real World program about a decade ago.