Ontario Sports Betting: Rivalry’s NFL Push Paying Esports Dividends as Well

Rivalry is an online sportsbook that focuses on esports. It is making a push to acquire customers in Ontario.

Rivalry Corp. is trying to attract Ontario-based bettors with a "bespoke" offering that includes the ability to stream games on its website. Some of these customers are interested in both professional football and professional esports.  “People come in on the NFL acquisitions and then end up depositing and betting also on League of Legends and Counter-Strike: Global Offensive,” CEO Steven Salz said during Rivalry’s investor day on Wednesday.

Rivalry is a Canadian bookmaker that focuses on sports betting. It has a big focus on the NFL and is launching a casino game in Ontario. Its business is growing fast. The company has an all-time high betting handle of $70.3 million for the three months ended September 30. It is in the process of obtaining additional country licenses. Rivalry holds gambling licenses in Australia, the Isle of Man and Ontario, which launched a regulated internet gaming market in April. 82% of Rivalts' users are under the age of 30, and it has more than 90% sportsbook handle.