Online Gamblers Are Harder To Reach Than You Might Think
The Supreme Court overturned the federal ban on sports betting in 2018. New Jersey became the first state to legalize online sports gambling. Since then, 30 states have followed suit. Publishers, brands, platforms and sportsbooks have been striking deals on the regular.
Gambling companies are trying to reach a more diverse audience with contextual ads. Sportradar launched its ad:s platform in 2019. It has tools specifically geared toward the needs of sports betting companies. It offers betting-specific targeting opportunities and campaign optimization. The platform is available to sports leagues, including NBA, NHL, MLB, Nascar, FanDuel and DraftKings. Sports betting was legalized at the federal level in January 2013. 90% to 95% of online sports bettors are male. A sports app can be used to target people with ads twice a day.
Coolbet has seen a 60% reduction in its cost per acquisition tied to programmatic advertising and a 100% increase in net gaming revenue. Coolbet works with ad:s and Sportradar to decide on campaign promotions.
