Rebranded Hard Rock Bet Launches in Five States with Legal Sports Betting

Worldwide Hard Rock International recently announced that its online sportsbook is joining forces with its iGaming technology to form Hard Rock Bet. The integration of Hard Rock Bet will be effective in Arizona, Indiana, Ohio, Tennessee and Virginia.

Hard Rock Bet is planned for late summer in the New Jersey sports betting market and Florida might be planned as well. The Seminole Tribe owns and operates Hard Rock International and its Florida roots run rather deep with land-based casinos up and down its Florida coast.

The combination of Hard Rock online sportsbook and its iGaming casino into one online gaming platform is in line with the company’s plans to offer new types of both sportsbook and casino wagers. A Hard Rock Bet spokesperson commented recently in a statement:

“With the upcoming launch of our proprietary online casino in New Jersey, we wanted a new name for our integrated platform and are eager to introduce our player to the Hard Rock Bet brand and experience”

New Jersey is one of six states to allow iGaming with interactive slots and table games. There are more than 30 states that offer online sportsbooks with a website and a mobile betting app. As a way to attract more legal sports betters to the Hard Rock Bet sportsbook platform, the gaming company is offering new customers a “no regret first bet” up to $200. The Hard Rock Bet credits must be wagers with seven days of receipt.

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Hard Rock Bet Offers a New “Flex Parlay” Feature

Hard Rock Bet sports betting customers can play a parlay of games and choose the number of teams that is needed to win. The new “flex parlay” applies to parlays of three teams and up. Jon Chapper is senior director of communications for Hard Rock Bet. He recently commented:

“Hard Rock Bet’s all-new flex parlay solve the never-ending problem of having a multi-bet parlay ruined by a bad beat. With our flex parlays, your parlay can still win even is a few bets lose. It’s  a new, better way to parlay that you’ll only find at Hard Rock Bet. Just build your parlay and then flip the flex parlay switch to choose a minimum number of bets that must hit for you to win.”

Hard Rock Bet’s three-team parlay has a flex option of only two winning combinations at -143 odds. These flex parlays go up to a 10-team parlay where you only have to win a combined six to nine ways.

Hard Rock Bet Also Offers a Loyalty Program with a New Telsa

In addition to receiving Hard Rock Bet loyalty points for sportsbook and casino bets, anyone with six million points or more can win a Telsa Model Y. Mr. Chapper also added in his comments:

“While many other programs have implemented annualized or monthly leveling up, our program will reward players immediately with new tier status to allow them to access benefits and earn points with a higher multiplier instantly. This leveling up provides immense benefits to players like earning points with a multiplier up to 10x, specialized daily boosts and promotions, and personalized support.”

Legal Sports Betting in Florida

While legal sports bettors in five states (Arizona, Indiana, Ohio, Tennessee and Virginia) can take advantage of Hard Rock Bets immediately (New Jersey in late summer), Florida will have to wait and see.

If the decision from the US Court of Appeals for the District of Columbia Court holds up, the Seminole Tribal could launch legal sports betting in Florida sometime in August. Hard Rock Bet will be up and running online in the Sunshine State before the opening of the NFL regular season in early September.