Schools, television networks, restaurants, should invest in women’s sports programming

The Sports Bra in Portland is the first sports bar dedicated to women's sports. The Rough & Tumble Pub in Seattle is also dedicated only to showcasing Seattle's women’s sports teams. Women's professional sports are growing in popularity. Women's soccer generates more revenue than men's football. In the last decade, the women't basketball Final Four games averaged 3.5 million viewers. U.S. women' golf tournament nearly doubled the purse between 2021 and 2022. WNBA finals viewership increased 40% in two years. NWS has increased the number of regular-season games.

There is a growing demand for women's sports. The Sports Bra and Rough & Tumble are good examples of a bar that shows women’s sports regularly. If schools, television networks, and restaurants are paying attention, they will start to show women sports as well. It will draw the loyalty of the millions of women who are looking for a home base to watch their teams. They will be able to enjoy the same sense of shared fandom for their women teams as they do for men's teams, not just when the Olympics roll around.