Football

Major League Soccer viewership is up, now it needs networks to pay more

Summarized by: Live Sports Direct
 
Major League Soccer viewership is up, now it needs networks to pay more

NBC Sports agreed to pay $2.7 billion to retain Premier League U.S. rights. ESPN has the rights to most MLS games and rotates All-Star games with Fox. The US Soccer Federation ended its partnership with Marketing United Marketing last May. Media pundits estimate MLS could draw closer to $200 million for rights since it lost the U.,S., national rights rights and new Leagues Cup format. The new month-long championship tournament starts in 2023 and will feature all the MLS teams playing against clubs from Mexico's Liga MX league. MLS will add TV markets in Charlotte in 2022, St. Louis in2023, and is eyeing a 30th MLS franchise in the Las Vegas market.

Major League Soccer viewership is up. Now it needs networks to pay more.

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MLS Cup Liga MX Premier League Fox Sports Major League Soccer
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