Horse Racing

Seven interested in landing Cup week rights, despite ratings decline

Summarized by: Live Sports Direct
 

The VRC is not concerned about declining TV ratings for the Melbourne Cup. Ten has one year left on a five-year, $100 million deal to broadcast Cup week at Flemington. Seven broadcasts Melbourne racing on free-to-air TV for 51 weeks and Sydney racing throughout the year. Paramount, Ten's owner, said there was an upswing in viewers in the 16- to 39-years-old age bracket. Paramount would not comment on whether it was interested in bidding for next set of rights from 2024. The VRc signed a deal with Ten in 2019 with the hopes Ten could attract a younger audience to Cupweek.

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