SVG Sit-Down: Bleacher Report’s Tyler Price Says Strength of B/R Gridiron Is In ‘Meeting the Conversation Where It‘s Already Happening’
Turner Sports and Discovery Sports have launched B/R Gridiron (NFL) and B-R Betting (gambling) as content series. The live-programming week kicks off on Thursdays at 5 p.m. ET with B R Grid iron’s weekly live fantasy-football stream and ends on Monday mornings at 11 a.M. with the Monday Reaction Stream.
Turner Sports and Discovery Sports have launched new content series on B/R Gridiron and B-R Betting. The live-programming week kicks off on Thursdays at 5 p.m. ET with B R Grid iron’s weekly live fantasy-football stream and ends on Monday mornings at 11 a.M. with the Monday Reaction Stream.
Tyler Price is VP, content development and production, B/R Gridiron. He explains why the company goes live and how the COVID shutdown affected the content creation. B-R is trying to meet its audience where they already are. They will launch some previews around specific teams leading into games and experiment with timing of fantasy content. B&R doesn't have live NFL-game rights and doesn’t have its own fantasy platform. It's going to lean into that conversational connection with the community. The brand is built on social, VOD, notifications and notifications. In addition, it doesn's have the product, but it has community, which is what makes it different from other brands.
