UFC Expands Stake.com Partnership, And Other Sponsorship News

2021 was a big year for the UFC as majority shareholders Endeavour Group Holdings raised $1.75 billion in an IPO to buy out the rest of the shareholders. EndEavour went on a sponsorship spree to recoup those costs. UFC have been busy signing new sponsorship deals and expanding existing partnerships.

Stake.com is the largest cryptocurrency sportsbook and a safe online casino platform. Stake is a UFC partner since March 2021 and the deal was expanded in February 2022. It is presenting sponsor for all pay-per-view events broadcast in Brazil. Stakes is also the official betting partner of the UFC in the Asian and Latin American markets.

UFC partnered with TikTok in February 2021. UFC will create exclusive content for Tik Tok. This includes interviews with MMA stars and footage from behind the scenes at fights.

DraftKings and UFC have a sports betting partnership. The deal is worth $350 million. The Supreme Court ruling in 2018 allowed individual states to allow legal sports gambling.

Love Hemp signed a sponsorship deal with UFC. Love Hemp is based in the UK and has been in operation since 2019. UFC fighters use CBD as a medical aid after a bout. UFC Expands Stake.com Partnership.

Venum will provide cash to UFC and cover all apparel requirements for the duration of the sponsorship period. The value of this sponsorship remains undisclosed. Under the terms of Venum's deal, no athletes can seek individual clothing sponsorship deals.