SBJ Unpacks: PNC doubles Portland paint plan for IndyCar race
PNC is doubling down on paint schemes for this weekend's Portland IndyCar race.
SBJ's David Albright and Sports Media Podcast's Buck, Aikman and Buck talk about their move to ESPN. SeatGeek raises $238 million in Series E round. ESPN's "First Take" has big August viewership.
Buck and Aikman talk about their move to ESPN. Daktronics' finances are improving. SeatGeek raises $238 million in Series E round. CS:GO is turning 10 years old. ESPN's "First Take" has big August viewership.
PNC Bank is doing a host of activations this weekend around IndyCar's race in Portland. PNC is aligned with ChipGanassi Racing and will run two paint schemes this week. One is for Scott Dixon's No. 9 Honda and the other for Marcus Ericsson's no. 8 Honda. The bank will also hold a women-in-motorsports panel discussion, a reading event at a preschool and bring local auto tech students from community colleges to the race.
Sports Media Podcast features new "Monday Night Football" announcers Joe Buck and Troy Aikman. They talk about their move from Fox to ESPN. Andrew Marchand and John Ourand also discuss Amazon's exclusive NFL preseason game, the strength of NFL TV ratings, Sinclair's RSNs, Apple's Friday night MLB telecasts and ESPN's ACC contract.
Daktronics posted a $5.5 million operating loss in the first quarter of FY23. The South Dakota-based scoreboard and digital signage manufacturing, design and sales firm booked nearly $172 million in net sales. It's highest quarterly conversion rate since the pandemic began.
Magic and AdventHealth unveiled their new $70 million Adventhealth training center. The 130,000-square-foot space aims for a holistic approach to optimizing player performance, minimizing injury risk and prolonging on-court careers. It also strives to be a sports medicine hub for Central Florida. Player amenities include sensory deprivation pod, altitude chamber, full-body cryotherapy and hydrotherapy, a treadmill pool, massage suites, hot and cold plunge pools, nap rooms and more.
UFC has renewed its agreement with French combat sports apparel company Venum. Venums will continue as the fighting property's official global outfitter. The sides first aligned in 2020 when Venumi replaced Reebok. UFC and Venom have created co-branded products like shorts, jerseys and hoodies that are sold to the public online and in person at fights.
The NFL and Enthusiast Gaming are launching NFL Tuesday Night Gaming. Top gaming content creators and streamers will compete with and against players over multiple games. The league hopes to deepen its relationship with Gen Z. Season 1 will conclude with an All-Star Game during SuperBowl week.
Op-ed is from Seth Schorr and Seth Young of JefeBet about sports betting marketing to Hispanics. They argue that the current marketing strategy is ineffective and insulting. They believe that sportsbetting operators need to focus on Hispanic and Latino audience to gain market share.
SBJ Unpacks: PNC doubles Portland paint plan for IndyCar race. The Aggies are rolling out their first project as part of 12th Man Films. Northwestern-Nebraska delivered a winning event in Ireland for Anthony Travel. Fox Sports and BTN's strong viewership start for football, volleyball.
Lucra Sports is sponsoring Spartan Race. SeatGeek raised $238 million Series E financing round. Darren Waller has signed with RosenhausSports. Counter-Strike: Global Offensive is celebrating its 10th anniversary this month. First Take had the best August viewership since 2019. FloSports is interested in streaming rights to college sports. SBJ uncovers the PNC's paint plan for IndyCar race.
Jackpocket is looking for sponsorship spend as it looks to carve out a new "digital lottery courier" category.
Darren Waller has signed with RosenhausSports. The tight end had been represented by Klutch Sports.
SeatGeek raised a $238 million Series E financing round. The round included Arctos Sports Partners and Jazz/Real Salt Lake owner Ryan Smith.
Event organizers that sell live events tickets on Ticketmaster can now issue NFTs before, during and after the event.
Counter-Strike: Global Offensive is celebrating its 10th anniversary this month. SBJ's Kevin Hitt looks back on the development of one of the top titles.
"First Take" had its best August viewership since 2019. It averaged 323,000 viewers.
FloSports is interested in streaming rights to college sports.
